Design an error/404 page for a B2B logistics and trading platform — a state most teams treat as an afterthought, but one that still needs to keep a business user oriented and guide them back into the product.

Rather than a dead end, the page offers three ways forward:

This reflects how B2B users often need faster, more direct support than a B2C audience.

Instead of a generic «page not found» screen, I leaned into the client's industry: the copy plays on a logistics metaphor («even the best logistics sometimes take unexpected paths»), which keeps the tone professional but still human — appropriate for a B2B audience that doesn't want to feel like it's landed on a broken consumer app.

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Put together a UI kit (typography, buttons, logo lockups, color system) alongside the page — treating even a single screen as part of a reusable system, the way it would be handled in a real product.

Kept the "404" large but faded in the background so it doesn't compete with the navigation options — the goal was recovery, not decoration.

Added quick links to the platform's core service categories (Trading, Logistics, Procurement, Support, Supply Chain), so a lost user can self-navigate without going back to the homepage first.

Concept completed from brief and approved for portfolio use.